Leppert Scores with “Empty Suit” Spot

The DMN‘s Robert T. Garrett is wrong about Tom Leppert’s new Senate-primary ad, where the former Dallas mayor dismisses his opponents as “empty suits.” Garrett says the spot is weak. But it’s actually the best one Leppert’s done yet, perfect for the TV-commercial genre, where a punchy, superficial, easily grasped message is prized above all. (Since Leppert’s talking about suits, though, shouldn’t he really have been wearing his trademark gangster one?)