Behold a map that I don’t fully understand. Ad Age asked consumer research firm GfK MRI to share its survey data showing the prevalence of certain types of sickness in the various community segments in our country (as defined by Patchwork Nation).
What’s up with the all the muscle strains we’ve been suffering around here? And who knew that so much of the Northeast suffers from a plague of Restless Legs Syndrome?
Advertisers can use this information to sell us more medicine. Or to sell the medicine to the right people.