In the comments to Leading Off this morning, a FrontBurnervian named M Schwartz said that there has been a “significant drop in traffic on FrontBurner” because of the way we moderate comments. FBvians who have been around a while know all about the Time of Darkness a few years back, when Wick shut off comments altogether because they weren’t much fun to read. Traffic did drop then. But the decision to moderate comments — and to do it with a fairly heavy hand, tossing remarks not only because they are vulgar but because, for instance, they don’t use upper-case letters to begin sentences — has proven to be a solid decision.
From August to October last year, FrontBurner averaged about 56,000 unique visitors per month. For the same period this year, we have averaged about 114,000 unique visitors. Now then, owing to the way Google Analytics does its job (and the way we do ours), the number from last year doesn’t account for visits made on a mobile device, which the 2011 number does. A tech genius here (Hi, Randy!) says adding 10,000 unique visitors to last year’s average would be a crazy high number. Let’s do it anyway.
Conservative estimate: traffic is up 70 percent over last year. Lesson to be learned: don’t confuse the number of comments to a post with the number of people who are reading it.
We’re humbled by your patronage.