North Texas Super Bowl XLV Logo Revealed

Super Bowl XLV logo Just minutes ago, in South Florida, the official logo for Super Bowl XLV was unveiled. It was designed by the NFL, rather than our local host committee. If there were any doubts that it was Cowboys Stadium itself that convinced NFL owners to bring the game to North Texas, those may be put to rest by seeing how prominently the $1 billion ball field is featured in the logo. The use of the Lombardi trophy also evokes the winning tradition of the Cowboys nicely.

As logos go, it beats the pants off  XLIV, XLIII, XLII, or Houston’s Super Bowl. Sure, its metallic sheen exudes a somewhat cold exterior. But I think that fits the image that the Cowboys themselves like to project. They don’t try to be your cuddly local team. They just want to be un-apologetically awesome.

Since we’re going to have to see this thing all over the place for the next year, let’s be thankful for how well it’s been done.

UPDATE: Well, now it appears that North Texas isn’t that special. As our man in Miami (Art Stricklin) explains, after the jump, the NFL has apparently tired of designing a whole new logo for each Super Bowl. Our local game is the first to use a generic logo that will simply be tailored slightly to each city each year. So Super Bowl XLV’s logo will have an outline of Cowboys Stadium, while Super Bowl XLVI will use essentially the same logo design but with some element from Indianapolis in place of our stadium.

FORT LAUDERDALE — With the North Texas Super Bowl just over a year to go, the NFL unveiled its official logo in a mid-morning press conference Thursday at the North Texas Super Bowl Committee booth.

Actually, NFL Chief Marketing Officer Mark Waller unveiled two logos, one that is specific to the first North Texas Super Bowl next February, and a second, a corporate logo, to be usually every year only changing the city name and year.

The local NFL logo is vertically shaped with the outline of the huge Cowboys Stadium in the background and the NFL Vince Lombardi trophy in the foreground.

The Roman numbers XLV for Super Bowl 45 is at the bottom with the title North Texas 2011 below that.

The new corporate NFL logo drops the outline of the Cowboys Stadium and just has the trophy, Roman numbers and North Texas 2011 at the bottom.

“After this (week’s) game, we are officially on the clock and this new logo gets us closer in the process,” said North Texas Host Committee Chairman Roger Staubach.

Waller said the local XLV Super Bowl logo will be featured on the thousands of hats, shirts and other items which will be for sale next year. The corporate logo will be used in all TV ads and NFL functions, but will likely not be for sale.

“We expect some people to like it and some not, but our research shows people want a consistent logo,” Waller said.

Officials were unsure when the new logoed North Texas Super Bowl items would be available for sale, but possible in the fall or before Christmas.

Interestingly, the North Texas committee or any local organizers has no input at all in their game logo supplied by the NFL, which led one previous host committee executive to complain their logo looked like the tailfin of a 1959 Chevy.

North Texas committee members said they have seen the logo in advance and were pleased, but didn’t know about the two different logos that will be used.


  • Could use a third rendering of Cowboys Stadium.

  • Gadfly

    GEEEZZZ! Where do they find designers who can come up with such an unapologetically cold phallic logo? One should not hire a designer just because he is an expert in gradient fills and 3D effects. Yes, I said “he”. No female would dare touch this.

  • Wm. B. Travis

    I LIKE IT!*


  • Tom

    I’m still confused as two which venue this game will be played in. The one in on the ground with all the weeds growing around it, or the metallic one floating in the sky?

  • To clarify, the logo is just the floating silver part. The photo of Cowboys Stadium is merely part of a background on which they decided to present the logo. In case we couldn’t recognize the stadium sitting beneath the Lombardi trophy, I guess?

  • wow… um… ok. well, at least it didn’t turn out like the London Olympics’ logo

  • matt

    Dallas- really needs to overcome its Houston-based inferiority complex.

  • The Super Bowl committee still needs a lovable mascot. I nominate Tim.

  • VM

    @Gadfly, he billed it at 10K per gradient.

  • JB

    At least there is no Gawdawful neon Orange or Blue in it.


    Gadfly, have you seen the previous SB logos? I didn’t think so. The fact that we are the first to use the new design is amazing in itself. Its the best one I have seen in a couple of decades.

  • Gadfly

    CAPTxSMACK, yes, I’ve seen the past versions (at least the ones that are linked above), and the Houston logo is the best of the lot. But wouldn’t it be really cool if this thing (logo) was stamped out of gun metal and applied to the back end of a pick-up truck? You know, something like a Dodge Ram. There now, I said something positive about this floater. Uh, I mean logo.

  • publicnewssense

    This is a lame logo.
    It is inert.
    It has no verve.
    It has no spirit.
    It looks like a committe of people who didn’t want to offend a major donor came up with it. Did it come out of a Dallas Morning News focus group?

  • Informed Citizen

    I’d never noticed the Arlington stadium looked so much like a Le Creuset dutch over cooking pot topped with a lid.

  • Wishin’ in one hand…

    Hopefully the ‘boys will fight for the Superbowl XLV trophy on their own turf next year.

  • Myself and a work friend ended up talking about this recently. Thank you for the proof that I was right and after this I can over it!