Staubach ‘Pained’ Writing Cowboys Check

While the poor economy was on everybody’s minds at yesterday’s media bash for the North Texas Super Bowl XLV Host Committee in Fort Worth, early signs for the February 2011 game are encouraging. Committee President and CEO Bill Lively says no fewer than nine outfits have ponied up for $1 million “founding” sponsorships so far, including Fluor, Burlington Northern Santa Fe and Hillwood Development. Even so, committee chairman Roger Staubach couldn’t ignore the downturn’s pinch, recalling how he’d recently written a “big check” for his swanky digs at the new Dallas Cowboys stadium in Arlington. “It was painful,” he joked onstage at the Fort Worth Club. Sitting nearby, ‘Boys owner Jerry Jones said that he would frame the check. “Does that mean,” Roger shot back, “that you won’t cash it?!”