Thursday, March 28, 2024 Mar 28, 2024
73° F Dallas, TX
Advertisement
Retail

NorthPark Center vs. Highland Park Village

The Dallas families that own NorthPark Center and Highland Park Village are battling for an affluent local customer base with a variety of new plans and strategies.
By |
Image
Nancy Nasher and her husband, David Haemisegger, own NorthPark Center.
Nancy Nasher and her husband, David Haemisegger, own NorthPark Center.

The luxury Swiss watchmaker Hublot specializes in timepieces like the Big Bang model, which can be encrusted with diamonds and cost a whopping $5 million. So, with bling like that in its showcases, you know Hublot took an ultra-judicious approach recently when it weighed the relative merits of NorthPark Center and Highland Park Village as the site of its first boutique in Dallas. The company decided eventually in favor of NorthPark, an enclosed super-regional mall at Northwest Highway and North Central Expressway, over Highland Park Village, a smaller, open-air luxury lifestyle center less than 4 miles away in Highland Park.

Brothers-in-law Stephen Summers, left, and Ray Washburne own Highland Park Village with their wives, Elisa Summers and Heather Hill Washburne, daughters of Al Hill Jr.
Brothers-in-law Stephen Summers, left, and Ray Washburne own Highland Park Village with their wives, Elisa Summers and Heather Hill Washburne, daughters of Al Hill Jr.

“We looked at both centers and thought, why not have a store in each one?” says Hublot executive Rick De La Croix. “But in the end we decided we had to choose one, based on the location and the terms and the conditions. … Our clientele is global, so we have to be in a 360-degree environment, and that starts always with the management. Highland Park Village is a very beautiful mall, but it wasn’t as strong in the competition as NorthPark was.”

Hublot’s choice between NorthPark and Highland Park Village is one that’s been faced by a number of upscale retailers in Dallas, where these two iconic, family-owned shopping centers compete not only to attract high-end tenants but affluent patrons as well.

Click here to read the full D CEO report by Glenn Hunter.

Related Articles

Image
Arts & Entertainment

Arlington Museum of Art Debuts Two Must-see Nature-Inspired Additions

The chill of the Arctic Circle and a futuristic digital archive mark the grand opening of the Arlington Museum of Art’s new location.
By Brett Grega
Image
Arts & Entertainment

An Award-Winning SXSW Short Gave a Dallas Filmmaker an Outlet for Her Grief

Sara Nimeh balances humor and poignancy in a coming-of-age drama inspired by her childhood memories.
By Todd Jorgenson
Image
Football

Joel Klatt Is Pumped for the UFL

The league's first-ever game goes down Saturday at Choctaw Stadium.
Advertisement