Cover Story
The numbers keep getting bigger and bigger: $300 million, $400 million, $500 million, $600 million or more. Throw around figures like that, especially in an economy still stuck in neutral, and you’ll get eyes opening wider, businesspeople adjusting their ties and sitting up straighter in their...
Features
The story has been passed through Cowboys lore because it is one of loyalty and leadership and Roger Staubach.There’s this steep, imposing hill looming like a dare outside the old training facilities of the Dallas Cowboys in an era when players worked summer jobs and did not always report to camp...
Features
Get Roger Staubach talking about the Super Bowl, and he’s bound to bring up Vietnam’s Danang Harbor. He was stationed on a patrol boat there, as a young U.S. Navy officer, when he heard a radio broadcast of the first Super Bowl game between the Kansas City Chiefs and the Green Bay Packers in...
Features
In the NFL’s view, the annual Super Bowl extravaganza isn’t merely about championship professional football. It’s also about an opportunity for the league to engage with host cities from a community-relations standpoint, “giving back” to those cities with two main nonprofit initiatives. Those...
Q and A
Former Dallas Cowboys quarterback Roger Staubach is executive chairman for the Americas at Jones...
Frequently Asked Questions
Why is D devoting an entire issue to the Super Bowl? Because the game scheduled at...
The Regional Effort
For two guys charged with figuring out what may be the single most vital component in...
The Economic Impact
Quick, how many different NFL stadiums have hosted a Super Bowl? If you said 18, well, you’d be...
The Regional Effort
Houston hosted the Super Bowl in 2004. Local leaders hailed it as a major success and claimed...
Laying the Groundwork
When it comes to hosting major sporting events and measuring their economic impact on an area,...
Ender
A few years after I landed in Dallas and began editing the weekly business newspaper here, a...
Publishers Note
The Super Bowl is not only a football game. If it were merely a game, I wouldn’t be devoting a...
Laying the Groundwork
By now, it’s probably no surprise that North Texas won the honor of hosting the 2011 Super Bowl...
The Economic Impact
It’s been more than 20 years since Kaye Burkhardt scored her first Super Bowl contract. Her...
Laying the Groundwork
One x-factor in the discussion of just how big an economic boon North Texas will see from Super...
Laying the Groundwork
Frank Supovitz is the NFL’s senior vice president for events. His 27-person staff guides the...
Laying the Groundwork
No matter what Duane Thomas said, there is nothing like it, the Super Bowl, the ultimate game—for...
The Regional Effort
The construction of Dallas-Fort Worth International Airport was something like a shotgun...
The Economic Impact
Bill Lively, president and CEO of the North Texas Super Bowl XLV Host Committee, was thinking...
Laying the Groundwork
The Regional Effort
Texans are no strangers to big talk and unrelenting pride, but sometime facts are just facts....
