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The Rise and Fall of Dallas Restaurateur Mico Rodriguez

How the man behind Mi Cocina built a restaurant empire and destroyed himself in the process.

image of Michael Mico Rodriquez
Michael “Mico” Rodriguez.
photography by Bode Helm

Sometime during the holiday season last year, Michael “Mico” Rodriguez—the high-profile founder of the Mi Cocina chain, the godfather of Dallas Tex-Mex—secluded himself in his downtown Republic Tower penthouse and began slowly killing himself. His professional and personal worlds were crumbling around him. He felt like a fraud.

He dealt with his demons by drinking as much as a case of Heineken a day. He withdrew from the world. His cellphone voicemail was full, because he refused to answer it. He passed the days sitting in the dark, watching his favorite movies over and over: Citizen Kane, The Godfather, and It’s a Wonderful Life.

As the slow-motion crash stretched into a month, a flower arranger named Ricky McLane was the only person who regularly saw Rodriguez. The friend and former waiter at the Mi Cocina in Highland Park Village brought him groceries and urged him to eat. McLane watched the movies with him, listening as Rodriguez obsessed over the cinematographic elements of each film. Rodriguez drew inspiration from the movies, pointing out detail on wood moldings in one film and saying he’d put that in a restaurant some day.

But Rodriguez knew he wouldn’t be designing a new restaurant anytime soon. In fact, his slide into depression and his self-quarantine were due largely to his career implosion. Months earlier, he had stepped down as CEO of the M Crowd Restaurant Group, the company that emerged from the tiny 12-table Tex-Mex restaurant he founded 18 years ago in a foreclosed strip mall.

It was an ignominious end to a spectacular success story. Penniless and fresh out of rehab, Mico Rodriguez had coaxed three partners to back his fledgling restaurant. Bob McNutt, owner of Collin Street Bakery in Corsicana (maker of the original “DeLuxe” fruit cakes); Ray Washburne, CEO of real estate investment firm Charter Holdings; and Ray’s brother, retired businessman Dick Washburne, backed Rodriguez with $82,500, a tiny investment that ballooned into a portfolio of 22 restaurants and the chic lounge Twenty2. Last year, M Crowd generated an estimated $78 million.

“He really changed the way people look at Tex-Mex,” says Monica Greene, founder of Monica’s Aca Y Alla and a friend of Rodriguez’s. “He was able to create elegant, expensive environments. He was able to convince people that they could spend $14 on enchiladas. That was pretty bold.”

But as his ground-breaking culinary dynasty grew, Rodriguez self-destructed. He whittled away an initial 50 percent stake in the company down to 22 percent by last year, mostly to fuel a high-flying lifestyle that included fine art, designer clothes, luxury cars, and expensive homes. He was in the process of cashing out his remaining shares in M Crowd when he retreated to his penthouse.

And while he watched his three movies, his business partners were gearing up to take legal action against him, alleging he had long been diverting M Crowd revenue into his own pockets. “Mico was really good at hiding things,” says M Crowd partner Dick Washburne. [Editor’s note: Washburne has for years dated D Magazine’s dining critic, Nancy Nichols.]

His problems didn’t end with business. As his partners were hounding him, Rodriguez and his wife were in the thick of a divorce that would be the final chapter in their nearly 20 years of contentious matrimony. He hit bottom days before Christmas, drinking himself into a stupor, his body shuddering with delirium tremens. “His disease had taken over,” says his ex-wife, Carolina Galvan-​Rodriguez. “I didn’t think he was going to make it. I thought he was going to die.”

On December 17, Galvan-Rodriguez finally persuaded her ex-husband to check himself into a locked detox unit at Presbyterian Hospital. Her intervention came just in time, according to one source, as his blood alcohol level was so high that it could have killed him. He was released shortly before New Year’s Eve.

McLane says Rodriguez was grateful for his second chance when he returned to his penthouse. He was committed to turning his life around. He vowed to stay sober. “He was humble,” he says. “He felt like he had been given another chance.” McLane says Rodriguez went back to his old self, brainstorming on legal pads, making long lists of ideas, concepts, and new projects. Several Dallas investors approached him with interest in backing Rodriguez in new restaurant ventures. He drafted plans for a pair of Mexican restaurants in New York City.

Then, as this story was being researched, Rodriguez disappeared again, renewing his friends’ concern for his welfare. They wondered, as did the Dallas restaurant community, whether Mico Rodriguez’s long fall from grace was finally complete.

His problems didn’t end with business. As his partners were hounding him, Rodriguez and his wife were in the thick of a divorce that would be the final chapter in their nearly 20 years of contentious matrimony. He hit bottom just days before Christmas, drinking himself into a stupor, his body shuddering with delirium tremens.



The rise of Mico Rodriguez is a classic story of hard work and ambition overcoming long odds. In published reports—Rodriguez refused to comment for this article—he has said his work ethic and his passion for the restaurant business were instilled in him by his mother and stepfather, Ana and Butch Enriquez, who managed several El Chico restaurants and founded Mia’s Tex-Mex Restaurant on Lemmon Avenue in 1981. Rodriguez remembers working as a water boy at an old El Chico on Lovers Lane. He scooped guacamole. He made iced tea. At the age of 9, he graduated to chopping and dicing.

In 1976, he dropped out of Thomas Jefferson High School and plunged headlong into the nightlife on Greenville Avenue, earning money as a doorman, waiter, and bartender. “I would see him, and he always had a lot of girlfriends,” says his ex-wife, Galvan-Rodriguez, who has known him since they were both young children. “He always worked hard, and he always had money and a car.”

He took the helm of Mia’s in 1983 as general manager, logging long hours. He learned to cope with the endless nights and weekends with the rush of drugs and alcohol. “I [was] having a good time,” Rodriguez told the Dallas Morning News in 2001. “I’m sniffing here and drinking there. But I got to the end of my rope when I figured it’s either death or jail.”

In an episode that would repeat itself years later, Rodriguez checked himself into a lockdown rehab program in January 1989 after one final drink: a 7 am Bloody Mary served at the Melrose Hotel. Rodriguez stayed sober for 15 years.

But soon after his release, his stint at Mia’s ended over a dispute with his mother and other members of his family. According to former M Crowd public relations man Wayne Broadwell, there was friction between Mico and his brother Paul, then co-owner of Mia’s and a driving force behind the Greater Dallas Restaurant Association. “He and Paul were estranged,” Broadwell says. “I don’t know if it was a competitive thing. Probably.”

From the beginning of his post-Mia’s career, what Mico Rodriguez lacked in formal education or resources, he made up for with chutzpah. Real estate investor Ray Washburne, a regular at Mia’s who was served by Rodriguez, recalls the day in late 1990 that he got a call from Rodriguez at his office. “He said, ‘Hey, Ray, this is Michael Rodriguez. I’d like to come see you to talk about a restaurant,’ ” Washburne says. “And my response was, ‘Well, who are you?’ ”

image of Mi Cocina
IT TAKES A VILLAGE: Mi Cocina took off when the wife of real estate mogul Henry S. Miller took a liking to the margaritas and convinced him to open a location in Highland Park Village.
photography by Kevin Hunter Marple


Washburne agreed to meet Rodriguez for lunch at a Chinese restaurant on Motor Street, near Stemmons Freeway. There, Rodriguez showed Washburne a list of celebrities that were regulars at Mia’s, including Dallas Cowboys legends Chuck Howley and Roger Staubach. Rodriguez told him that he had planned to call each of them but decided to call Washburne first. Washburne asked him why. “He says, ‘Well, because I see your name in the society pages all the time, so you must have a lot of money,’ ” Washburne says.

Broke and just a year out of rehab, Rodriguez asked Washburne for $25,000. Washburne agreed on the spot. “He was a sincere guy,” Washburne says. “I observed him working at Mia’s, and he was a very hard-working guy. He was a popular person. People were attracted to him.”

Washburne drove around Dallas with his girlfriend, scouting restaurant locations. They eventually settled on a site in Preston Forest Village, on the southwest corner of Preston Road and Forest Lane, a property in foreclosure. Washburne negotiated a lease on a space at an end of the strip that was deserted. It was, he would later discover, a sweet spot. “There was no Mexican restaurant anywhere for miles in any direction,” he says. His $25,000 investment quickly became $77,500. “That’s when I went to get my brother Dick to come in and Bob McNutt, who was my old college roommate,” Washburne says. The total investment crept up to $82,500, which included last-minute expenses on opening night. Carolina Galvan-Rodriguez says they paid their partners back in four and a half months. “Band of brothers, they called themselves,” she says.

Rodriguez and his wife worked doggedly in their 12-table restaurant with nine employees, she in the front of the house, he in the kitchen. Their concept received a powerful boost when Juanita Miller, wife of real estate mogul Henry S. Miller, took a liking to Mi Cocina’s margaritas. In 1993, she convinced her husband to slip a Mi Cocina into Highland Park Village after Miller let the lease lapse for Los Vaqueros, a restaurant that had been in the shopping center for 20 years. “She’s the one who put us on the map,” says Galvan-Rodriguez. “That’s when developers started looking at us, and a lot of opportunities opened up. We got a lot of ‘A’ locations. We were blessed.” Whole chapters of Dallas restaurant culture would soon be rewritten.

Rodriguez instilled Mi Cocina with contemporary styling that used clear forms, soft curves, and bright colors discharged with precision and understatement. “Whatever the industry’s doing, I’m not doing,” Rodriguez said in 1993. “I don’t do loud tablecloths and neon beer signs. I can’t handle colored walls. Good taste is good taste.” Rodriguez’s chain expanded to locations in Lake Highlands, Bent Tree in North Dallas, and the Dallas Galleria. His ascension to local restaurateur legend was nearly complete.

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cotuab on September 22, 2009 @ 5:14:00 PM

I think it is sad that while Mico was making money for his partners whatever he was doing he was "eccentric", it was OK, he was their best friend, he was a genius, he was always complimented as the best; but the minute they decided it was inconvenient, he is the worst person. I am not surprised coming this from people where nothing is personal, just business.

My family has known Mico for several years and we know that Mi Cocina will never be the same without him. He is not only a restauranteur but he is focused on doing whatever he does "perfect" and he strives till the end and he knows when he is wrong and knows when to cut his losses, it is sad that he did not realize on time about his partners.

In this life everything has a price and I think Mi Cocina is starting to pay since I do not see the long lines any more or the consistency in the quality or service.

I know that Mico can start again and get where his dreams take him.

You deserve it.

Mallory on September 19, 2009 @ 12:37:00 AM

You cannot let this beat you...Time has passed but you were never far from my mind...HIGI...You can do this, I know you can.

Mallory

Judy on August 31, 2009 @ 11:40:00 PM

Did someone put you in charge of writing Mico's obituary? I think your readers would benefit more from reading about Mico's quest for sobriety and the love of his wife, family and friends that kept encouraging him than the explanation of those that chose to sue him. This article reads like a PR release for investors and managers that want to continue Mico's dream and an explanation of why he was cut out of it.

If I were to write Mico's obitiary ,I would say how generous he was to his children's schools. Mi Concillo, and was loved greatly by his family. I sat with Mico's mom a couple of months ago in Mia's and she spoke of her unfailing love and prayers for her son. Another time, early summer, I saw Mico in Mia's helping his sister. It is funny how the bustling business of Mia's isn't mentioned.

Art Ewing on August 30, 2009 @ 11:39:00 PM

Well what to say about this article... To make it simple .. It's clearly DAMAGE CONTROL on the part of Ray Washburn,Dick Wasburn and Bob McNutt. This article down playing Mico would have never been printed except for the relationship between Dick and Nancy Nichols. It is clearly POLITICS. This relationship was used to bolster the M Crowd Brand through generous food critic columns to help line the partners pokets as well.Now its used as a cowardly attempt to excuse the partners of loyalty to the man that had the vision and the work ethic to make them millions. Now they hope that MR. GOOD who wants it to be the next EL CHICO or EL FENIX, can take it to the next level. What a joke... Yes, They can start popping up MiCocinas everywhere,but hear this, NO ONE will carry the torch like Mico. Look at CHEDDARS after they began their mass expansion, their quality faltered,as will MiCocinas under the guidance of MR.GOOD. I had the opportunity to be the General Manager for Mico for four years as we opened the Sundne location in Ft. Worth. He is a man with a PASSION.All he ask is that those working for him feel that passion for perfect service and perfect food. He never accepted less. He was dilligent about locating and purchasing all products of the best quality. He is a true visionary and paasionate about every aspect of each and everyone of his locations. Clearly with that kind of passion rewards follow. I know,because I worked for and with the man, he earned his success. His partners,who clearly helped with the start up, did absolutely nothing but sit back and count the money. Mico held the burden and carried the load of the operations.I would challenge anyone who is willing to point fingers or make ruthless coments about this man to walk in his shoes for just one day. I have never met MR.GOOD,but what I HAVE read about him AND coming from Cheddars, Ray,Dick and Bob will be looking for MR. RIGHT. BUT-- They will never find another MICO. Prepare for quality,atmosphere and service in your favorite Mi Cocina to start feeling more like a El Fenix or El Chico. What a shame... To Mico, My Best Wishes would love to visit with you. To Caroline same to you,however I wish that you would have had the same forsite as Mico as to not include yourself in this dispicable article.

allin on August 24, 2009 @ 2:02:00 PM

If all you report on is true because a lot is relying on "sources say" then you guys are ruthless!

Talk about personally attacking someone who obviously has an illness,at least last time I heard alcoholism,depression, excessive compulsions , etc., are considered that. I would shudder to think how many high profile business men if held under your scrutiny would emerge without blemish. Mico will always be the face of Mi Cocina and as you say he reverted back to drinking after 15 years! Mi Cocina was a machine by this time a machine HE was clearly making it possible for his partners to make a name for themselves in the restaurant industry. I know he was a very difficult person to work for at times, but he did have loyalty and I think it is funny you say no one has left to work for him. How can they when he has not opened anything here.I heard his partners were so worried about him opening that he is not able to do anything here for 3 years! I will say I do not understand what purpose this attack on him and his family served. I am confused why "D" magazine had to stoop so low.

JChairez on August 21, 2009 @ 10:30:00 PM

So sad to read this story on Mico, I knew him when he was just a busboy. I hope he pulls it all together again.

Jesus

now living in Mexico City